The Engagement Experts
Since 1978, we've helped you find the one, and the ring that says so. Explore expert guidance, artisan-created diamonds, and the stories behind every sparkle.
Diamond Education Center
The Confidence To Choose Well
From the 4Cs to your final setting, we give you the education and tools to find a ring with confidence.
Tips To Pamper Your Diamond Ring
Sparkle That Lasts A Lifetime
A few simple habits keep your diamond as brilliant as the day you said yes. Here's how to care for it at home.
Education FAQs
Still looking for answers? Reach out to our knowledgable diamond experts for more help on all your questions.
The 4Cs are cut, colour, clarity, and carat, the four qualities that define a diamond's beauty and value. Of the four, cut matters most: it's what makes a diamond sparkle, and a well-cut stone can outshine a larger one. The rest come down to your taste and budget. Our diamond consultants can help you balance all four to find the right stone for you. Read more
Yes. Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds, with the same fire and brilliance. The only difference is origin: one is grown in a lab, the other formed in the earth. Both are graded by the same standards, and both are unmistakably real. Read more
It comes down to what matters most to you. Lab-grown diamonds offer more size and sparkle for your budget, while mined diamonds carry the story of a stone formed over billions of years. Neither is a better diamond, only a better fit for your priorities. Visit a showroom and see both side by side before you decide. Read more
Start with what catches your partner's eye. Round diamonds are the most brilliant and timeless, ovals and emeralds feel elongated and elegant, and cushions and pears bring softer, romantic character. Shape is the most personal of choices, so there's no wrong answer, only the one that feels like them. Read more
Spend what feels right for you, not what an old rule of thumb dictates. What matters more than the total is how you allocate it across the 4Cs to get the look you want. With over 2,500 styles clearly priced in our showrooms, you can see exactly what your budget brings to life, with no pressure and no guesswork. Read more
Borrow a ring they already wear on that finger and bring it in, or trace its inner circle. You can also ask a friend or family member to help, or note the size of a ring they own. And if it isn't quite right, we're happy to resize most rings after the proposal, so the moment stays perfect. Read more









